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Posted on April 30, 2021

As I started writing this blog, I searched the internet for the word Awareness. While I found some useful definitions, my attention was drawn to the images that came up as well. I saw lightbulbs and people shouting, my favorite being a brain filled with colors representing information. While I’m no artist, I hoped for […]

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Posted on April 12, 2021

Poor vision affects women and girls to a greater degree than men and boys. Research suggests that 55% of people with vision loss are women and girls. While access to vision care is, in many cases, limited for girls around the world, schools can still play a role in providing that access. But what happens […]

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Posted on April 01, 2021

I recently took a moment to explore awareness campaigns around the world scheduled in April, notably world health and Parkinson’s disease, IBS, and Autism. And though the list of causes each month is usually quite long and varied, organizers undoubtedly hope to receive a significant share of voice for their respective programs – each unique […]

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Posted on March 25, 2021

“We understand that vision is a key component of academic achievement and physical fitness,” said Dr. Laura DeFina, President and CEO and Chief Science Officer of The Cooper Institute in a recent interview. The conversation hosted by Andrea Kirsten-Coleman, VII Global Communications and Awareness Manager, highlighted the three-year-old collaboration between the two organizations and the […]

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Posted on March 25, 2021

When schools first closed in the wake of the COVID-19 pandemic, it was hard to predict the impact of at-home, virtual learning on our children’s education. Now, one year from those first lockdowns, we are gaining preliminary insight into how this year of digital learning has broadly affected children and specifically impacted their visual health. […]

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Posted on March 02, 2021

In an article I wrote a couple of years ago about tackling the myopia epidemic, I missed one key insight. Struck by the record-breaking trends predicting that half of the world’s population would be myopic by 2050, my attention focused on the research and myopia management opportunities, and in that, I overlooked the importance of […]

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